Networking events… a place for middle-aged men to exchange business cards, right?
Wrong! They’re a place to build long-lasting relationships with other businesses that will support you on your journey. You can learn, you can grow and if done right, they will get you referrals. In a recent survey, on average, it was discovered that referrals drive 32% of company revenue! So let’s have a look at the mystery of networking and learn how to smash it!
Networking in the UK
Networking events come in various shapes and sizes across the UK. From small gatherings and large free events to online networking and big trade shows, there’s something for everyone. It’s all about meeting people, having good conversations, and exploring opportunities.
Types of Networking Events
Breakfast meetings, lunches, trade shows, seminars, online gatherings or like us, evening meetings in a pub. Each has its own vibe; each has a different perspective and each will have its own way of suiting you best.
Why Network?
Networking isn’t just about getting leads or selling. It’s about building relationships, improving your pitch, learning from the wide range of experience in the room and actually, having a good time! If you find the right business friends, then you enjoy hanging out with them and networking meetings are the place you’ll hang out most.
Benefits of Networking
From referrals to boosting your reputation, networking offers many perks. It’s about making meaningful connections that can help your business grow long term; it is not an immediate fix for your lack of clients.
The Before…
What to Wear to a Networking Event
Choosing the right outfit matters. Whether it’s formal or casual, dress to impress without stressing. Be you! Obviously don’t go dressed in a mankini but if casual is your thing, go casual. Authenticity is key to impressing the right people at networking events.
How to Prepare for a Networking Event
Get ready by printing business cards, practising your pitch, and researching who’ll be there. Setting clear goals will help you make the most of the event. Check out this article to help you get over your nerves and prepare better for a business networking event.
What to Bring with You
Most essentially… you! But also, your business cards, and also a notepad, pen, and a smartphone so you can connect up with people on LinkedIn.
The During…
How to Start a Conversation
Starting conversations can be tricky but’s all about breaking the ice. Common questions include, “What do you do?” – which is a rubbish question but an easy one to ask. “Are you enjoying the event?” – again, not great, but starts it off. The key is to get people talking about their passions which, usually, aren’t business related.
Dos and Don’ts
Listen more than you talk, avoid interrupting, and never push your product too hard. Following these simple rules will help you make a good impression.
How to Network Effectively
Ever heard of the 70-20-10 rule? It’s about listening, asking questions, and sharing about yourself in the right proportions. Stick to it, and you’ll make meaningful connections.
Time Management at the Event
Manage your time wisely. Spend quality time with people who matter, but don’t get stuck in long conversations that lead nowhere. Remember to catch up with people you know but make sure you meet new people!
Use Online Networking
With online events becoming more common, virtual networking is a great way to get a quick fix. Not everyone likes them but being able to only dress your top half and plonk yourself on Zoom has its benefits.
Don’t forget LinkedIn
Regardless of how you network or where or even when, make sure you keep up to date with all your new contacts by connecting with them on LinkedIn and remember to engage with them! If you support them, they will support you! If you need help with LinkedIn, then visit our friends at Digital Dominator.
There you have it. Hopefully this blog post will help you network better and we hope to see you at one of our events soon!